Data & Analytics Software
Analytics software falls into two broad categories: website analytics, which shows where visitors come from and what pages they view, and product analytics, which tracks specific in-app events to understand engagement, retention, and conversion funnels for logged-in users.
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I need free software to track website traffic and visitor behavior
I want to understand where my website visitors are coming from, which pages they view, and where they drop off, without paying for an analytics platform before I even know if I need one.
I need product analytics to understand how users interact with my app
I want to see which features people actually use in my app, where they get stuck, and how that relates to whether they stick around, beyond basic page-view tracking.
I need to run experiments and understand which features drive engagement
We want to test changes to our product and measure the actual impact on user behavior and retention, rather than guessing which features matter.